One of my Thanksgiving traditions is attending the annual SF Auto Show at the Moscone Center, and this year was no different. Being traditionally Asian, Thanksgiving is not really a celebratory holiday for us - I didn’t even know what a turkey is until our family emigrated here - so there’s no big feast at our house. We simply take the few days off to relax, and because the auto show always happens during the last week of November, I take the opportunity to go outside for a bit and look at cars.
The San Francisco show isn’t one of the biggest, and it seems the scale has been shrinking the past few years. It doesn’t help that the major auto show in Los Angeles is around the same time, so some manufacturers aren’t keen to split their resources like that; LA will always get the nod when decisions have to be made. It’s a down year for the overall car market as well, so surely marketing budgets have shrunken down commensurately. This year, there was almost zero presence from European automarkers, though the Jaguar Land Rover group had a sizable display.
Back in my childhood, I would make it a point to see every single car on display at the show, which I’m sure my parents were very happy about. These days I only look at the models that interest me, of which there are a scarce few. Of primary interest this year was to see the new Porsche 911 - 992 generation - for the first time in the flesh, and thanks to Porsche Livermore, there was one on display at the show even though Porsche itself was not an official participant.
So a quick appearance-only verdict on the 992: it’s rather bulbous, but far less offensive than in photographs. It’s smaller in the metal, too. The rear light-bar design language remains polarizing, and for now I still hate it (the rear spoiler in the up position helps it a little). 21-inch wheels are far too big for the car, and the classic 911 “pontoon” front fender shape is largely gone now; the front is nearly flat like the 911 RSR racing car. The 992 is still quintessentially 911, but I wouldn’t put it high on the list amongst its lineage.
It seems it’s not just me who’s keen for the enthusiast cars: even in a time full of SUV popularity, the brands’ more sporting models still get the most crowds. The aforementioned 992 was mobbed by people the entire time I was there, and the same at the Honda Civic Type R and the Hyundai Veloster N displays. This is what a “halo car” is all about: to create excitement and positive association with a brand, even if the customer ends up buying an SUV instead, because that SUV will be of the same marque as the enthusiast car.
It gives me hope that manufacturers aren’t going to abandon the fun cars any time soon. It’s a great marketing strategy.
Yeah this is still a no from me, dawg. Nice shade of green, though.