Is my 2023 top 10 list of songs going to be mostly NewJeans?
I absolutely cannot stop listening to NewJeans’ latest pre-release EP, featuring the songs Super Shy and New Jeans. Both are the typical NewJeans flavor: catchy, cute, innovative, and super fun. Best of all, there’s more music to come as the full mini album is coming out next week. Expectations are rightfully very high.
NewJeans’ release at the beginning of this year - the tracks Ditto and OMG - has already solidify their place in my 2023 top 10. Unless a new song blows me away during the second half of this year, Ditto is likely number one (I’ve play the song more than 800 times already). A melancholic, hauntingly beautiful track that talks about platonic longing for a special someone.
So that’s two slots taken, with Super Shy and New Jeans knocking dangerously on the doors, and more releases coming up. Can I really dedicate half the slots to one group? That last time this happened was back in 2015, when Red Velvet came out with Ice Cream Cake EP and The Red album. Coincidentally, the creative director at the time for Red Velvet was Min Hee-jin, who is now the executive producer of NewJeans. Talk about someone tremendously good at her craft…
The 2023 list is going to be tough. Which is a good thing because who’s complaining about lots good music? Contenders also are aespa's My World EP, and LE SSERAFIM’s Unforgiven album. Both features songs I’ve been really digging. Why does it look like all I listen to are Kpop female groups, you ask? That’s where the innovation is, my friends. Kpop male groups are all trying to do the tough guy BTS thing. That gets tiring after the fifth track that sounds exactly the same.
The best M3 of them all.