It is Amazon Prime Day, a sort of Black Friday for those of us with an Amazon Prime membership. A not so elaborate ruse to separate you from your hard-earned money.
Because the item you actually want to buy would never go one sale during Prime Day. That’s not how it works. What do go on sale are things you didn’t even realize you wanted to buy. Take for example the AirPods Pro 2 going for a never before seen low price of $170. This utterly fantastic price creates intense FOMO to hook in customers. Because, what if we never see this price ever again?
Then again, who doesn’t already have a pair? My set of AirPods Pro 2 gets plenty usage on the daily.
In previous economies (as in: not in this economy), I would have bought the AirPods Pro 2 at that rock-bottom price. (True ballers have backup earphones in case their main unit gets lost or craps out.) See how that works? Amazon would have tempted me out of $170 that I had zero plans to spend. People see an item with a tremendous percentage discount, and their minds immediately switch to justifying. I can really use a new Dyson vacuum! Look at how much money I am saving!
Spending money to save money. That’s the essence of Prime Day and Black Friday. Guess what? I saved 100% by not buying anything.
Well, that’s not true. This Prime Day I was able to snag a 50-pound kettlebell for $50. When it comes to gym weights, you want to aim for paying one dollar per pound. I’ve long since progressed from my current 40-pound kettlebell, and have been eyeing a 50-pounder for a few months now. I was not expecting it to be discounted for Prime Day, but I was pleasantly surprised. Well played, Amazon.
New business.