Amazon Prime Day — Blog

Buy nothing to save 100%

It is Amazon Prime Day, a sort of Black Friday for those of us with an Amazon Prime membership. A not so elaborate ruse to separate you from your hard-earned money.

Because the item you actually want to buy would never go one sale during Prime Day. That’s not how it works. What do go on sale are things you didn’t even realize you wanted to buy. Take for example the AirPods Pro 2 going for a never before seen low price of $170. This utterly fantastic price creates intense FOMO to hook in customers. Because, what if we never see this price ever again?

Then again, who doesn’t already have a pair? My set of AirPods Pro 2 gets plenty usage on the daily.

In previous economies (as in: not in this economy), I would have bought the AirPods Pro 2 at that rock-bottom price. (True ballers have backup earphones in case their main unit gets lost or craps out.) See how that works? Amazon would have tempted me out of $170 that I had zero plans to spend. People see an item with a tremendous percentage discount, and their minds immediately switch to justifying. I can really use a new Dyson vacuum! Look at how much money I am saving!

Spending money to save money. That’s the essence of Prime Day and Black Friday. Guess what? I saved 100% by not buying anything.

Well, that’s not true. This Prime Day I was able to snag a 50-pound kettlebell for $50. When it comes to gym weights, you want to aim for paying one dollar per pound. I’ve long since progressed from my current 40-pound kettlebell, and have been eyeing a 50-pounder for a few months now. I was not expecting it to be discounted for Prime Day, but I was pleasantly surprised. Well played, Amazon.

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Amazon Prime Day is happening right now. Hope you all get something nice with a massive discount. I am not participating because I don’t really need anything right now. It’s best to avoid spending money on things I want simply because it is on sale. I’m not even going to look at the Amazon webpage, lest I be tempted to click the checkout button. Besides, it irks me that you have to wait for a certain time/day for particular items to be on sale; I don’t have time to play stake-out.

You know what isn’t available for Amazon Prime Day? A PlayStation 5 console. Insert smirk face emoji.

Word on the street is that BMW will start charging subscriptions for features in their cars. It’s happening now in the South Korean market. You want heated seats? That will be $18 dollars a month. A heated steering for your precious hands costs $10 dollars a month. These features are already built into the cars: payment merely unlocks it in software. Customers are able to pay one full price for “unlimited” access to the features - much like ticking the option box when ordering a car.

I guess this appeals to our millennial generation who are so used to figuring out costs on a monthly basis. If the monthly payment for a particular thing is doable, then I can afford it! Who cares if the full payout stretches many years out into the future. I’ve been paying a month lease on the latest iPhone for many years, and will likely continue to do so. For certain products, it’s just easier.

I don’t feel the same way in paying a subscription for features in a car, however. It’s as if the customer doesn’t own the car at all! I joked that since the lock is all software, I’m sure there will be cheap hacks for sale on eBay. But then someone raised a good rebuttal: BMW can probably disable your car entirely if it sees you’ve got some illicit code running.

Glad my BMW M2 was made and bought before the oncoming of this connected-car nonsense.