Again!?

It’s not very nice to wake up to an email from Squarespace saying the price of a website subscription has, once again, gone up. This, after the company has already raised the pricing only last year. Inflation may have slowed to “normal”, but Squarespace certainly doesn’t think so! It might not be right now, but at some point I have to rethink whether or not it is worth the $200 per year just for the ability to say: I’ve got a website!

Is Tumblr still free? (Who owns it now anyways?) Maybe I should go back to blogging on that. It wouldn’t look as nice, but that extra $200 per year can easily cover a single trip to Costco. Hashtag browsing.

You ever look at your W2 during tax time, and wonder out loud where the heck did all your money go? You’ve made a certain amount of money this past calendar year, and yet your checking account can barely cover a month’s worth of bills.

All of these subscriptions we enjoy can add up to a large number, given a long enough timeline. $15 per month here and there may seem eminently affordable, but I would say those are the phantoms leeching away your monthly paycheck. For me, my subscriptions combined is easily $160 per month. While that can barely cover a single trip to Costco, imaging saving that amount every month. Do it for a long enough timeline…

That said, asceticism does not interest me. You got to spend your money on something, right? Though I think it’s important to periodically reevaluate whether or not something is worth the time and money. This website of mine remains worthy. But if prices keep going the way of these past two annual renewals, I’m going to have to think about it.

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Line them up.

Subscribe to everything

Amazon Prime Day is happening right now. Hope you all get something nice with a massive discount. I am not participating because I don’t really need anything right now. It’s best to avoid spending money on things I want simply because it is on sale. I’m not even going to look at the Amazon webpage, lest I be tempted to click the checkout button. Besides, it irks me that you have to wait for a certain time/day for particular items to be on sale; I don’t have time to play stake-out.

You know what isn’t available for Amazon Prime Day? A PlayStation 5 console. Insert smirk face emoji.

Word on the street is that BMW will start charging subscriptions for features in their cars. It’s happening now in the South Korean market. You want heated seats? That will be $18 dollars a month. A heated steering for your precious hands costs $10 dollars a month. These features are already built into the cars: payment merely unlocks it in software. Customers are able to pay one full price for “unlimited” access to the features - much like ticking the option box when ordering a car.

I guess this appeals to our millennial generation who are so used to figuring out costs on a monthly basis. If the monthly payment for a particular thing is doable, then I can afford it! Who cares if the full payout stretches many years out into the future. I’ve been paying a month lease on the latest iPhone for many years, and will likely continue to do so. For certain products, it’s just easier.

I don’t feel the same way in paying a subscription for features in a car, however. It’s as if the customer doesn’t own the car at all! I joked that since the lock is all software, I’m sure there will be cheap hacks for sale on eBay. But then someone raised a good rebuttal: BMW can probably disable your car entirely if it sees you’ve got some illicit code running.

Glad my BMW M2 was made and bought before the oncoming of this connected-car nonsense.

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The only subs in this car is the subwoofer.

Online news outlets should do pay-per-article

A great annoyance with regards to reading news articles online is when outlets block you from access because you’ve exceeded the free monthly limit, usually some absurdly low number, like the measely five free articles per month with The New York Times. Of course, there are various methods to circumvent the paywalls - of which I won’t state here - should you be really inclined to read an article. My guess is though for the most part, people simply give up and leave after encountering a paywall.

That’s not so good for spreading news and information, is it?

It’s for sure a tricky situation: proper journalism is something worthy of supporting, and we definitely should subscribe to these online periodicals so they can continue to report on news and investigate powerful institutions. That said, even the most ardent of newspapers supporters is likely to subscribe to only two: their local newspaper, and a national one like the aforementioned New York Times or the Washington Post. At one time, that was my system: I paid for the San Francisco Chronicle, and had a subscription The New York Times.

But that leaves coverage gaps for other online newspapers and journals. What if there’s an engrossing expose on Bloomberg? Or a food-review about the hottest restaurant on the Los Angeles Times website? If I’ve already exceeded the free articles allowance for a particular month, I am shit out of the proverbial luck. I don’t want to subscribe just to read specific articles, because I don’t have the money to carry so many news outlets, and also, these places tend to make it difficult to cancel. I had to call into customer service when cancelling my subscription to the Chronicle and the Times, having to sit through their lengthy attempts to retain me before successfully cutting cord.

To go through that just to read one article? No thanks.

It’s a mystery to me why don’t these newspapers create a system for people to pay-per-article: I’d gladly fork over 99-cent to read a piece behind a paywall. Connect the system with popular online payment methods such as Apple Pay or Google Pay, and make it easy to one-click accept at the paywall popup. These companies get the revenue, and I get to read the articles I want - it’s a win-win.

I won’t even charge a commission for this idea, so someone please run with this!

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This is America.

Thoughts on Motor Trend going subscription model

One of my favorite car-related Youtube channels was Motor Trend. I say was because about a month ago Motor Trend took its amazing content and put it entirely behind a pay-wall on a dedicated website. I can still watch videos for free, but not without numerous ads littered throughout. Suffice it to say I did not follow Motor Trend’s exodus from Youtube. The videos are wonderful and entertaining (who doesn’t love Roadkill?), but the friction of having to go to another site is difficult to overcome. 

And I can’t be the only person. 

Indeed Youtube’s monetization model can’t possibly be sustainable for Motor Trend’s surely armada of personnel producing its videos. Supposedly the payout per one play of a video on Youtube is lower than the already absurd 0.007% of one cent per-stream earning to the artist on Spotify. Difficult for Motor Trend to feed its crew when 1 million views returns a scant $4,000 dollars. Only the Doug DeMuros of the world - one man operation with super low production value and cost - can make a decent living within than framework. 

So I understand completely why Motor Trend moved to a proprietary subscription platform. As an artist myself I appreciate the fundamental of creators getting paid for their output. 

However, Youtube is such a juggernaut in providing potential eyeballs. I bet Motor Trend’s pure viewership count have dropped significantly once it went off the platform, due partly to people’s unwillingness to pay for a monthly subscription, and due partly to viewers like me who can’t be bothered to leave Youtube. I don't wish ill towards the team: I hope Motor Trend has got enough subscribers to sustain them for a long long time. 

Few years ago another car Youtube channel I also favored called 'Drive' did the same as Motor Trend and put its content behind a subscription. The number of paying customers was more than enough to keep the lights on, but the raw view count on the videos decreased so dramatically that car manufacturers became reluctant to lend them cars to test - the kiss-of-death for an automotive channel focused on new cars. Needless to say Drive did not survive its prosperity. 

A historic and renowned publication like Motor Trend wouldn't have that problem, right? 

The one man mowing band.