Amazon Prime Day is happening right now. Hope you all get something nice with a massive discount. I am not participating because I don’t really need anything right now. It’s best to avoid spending money on things I want simply because it is on sale. I’m not even going to look at the Amazon webpage, lest I be tempted to click the checkout button. Besides, it irks me that you have to wait for a certain time/day for particular items to be on sale; I don’t have time to play stake-out.
You know what isn’t available for Amazon Prime Day? A PlayStation 5 console. Insert smirk face emoji.
Word on the street is that BMW will start charging subscriptions for features in their cars. It’s happening now in the South Korean market. You want heated seats? That will be $18 dollars a month. A heated steering for your precious hands costs $10 dollars a month. These features are already built into the cars: payment merely unlocks it in software. Customers are able to pay one full price for “unlimited” access to the features - much like ticking the option box when ordering a car.
I guess this appeals to our millennial generation who are so used to figuring out costs on a monthly basis. If the monthly payment for a particular thing is doable, then I can afford it! Who cares if the full payout stretches many years out into the future. I’ve been paying a month lease on the latest iPhone for many years, and will likely continue to do so. For certain products, it’s just easier.
I don’t feel the same way in paying a subscription for features in a car, however. It’s as if the customer doesn’t own the car at all! I joked that since the lock is all software, I’m sure there will be cheap hacks for sale on eBay. But then someone raised a good rebuttal: BMW can probably disable your car entirely if it sees you’ve got some illicit code running.
Glad my BMW M2 was made and bought before the oncoming of this connected-car nonsense.
The only subs in this car is the subwoofer.