Should I return to Instagram?

I quit Instagram a few months back but lately I’ve been itching to get back in. For a hobbyist photographer like myself Instagram is a tremendous platform indeed to a connect with and draw inspiration from other photographers in the world. I really get a kick out of seeing people take amazing pictures and I use that as motivation to get off my ass. I'd thought I could live without this mechanism when I deleted the app but withdrawal symptoms are strong.  

And admittedly the sweet dopamine hit from photos of beautiful Instagram models isn’t the worst thing in the world. 

But every time I’m inclined to reactivate the account, Instagram gives fresh new reasons to deter me. In the never-ending bid to sell more advertisements, the app recently launched IGTV, allowing users to upload long-form videos up to one hour in length. For all practical purposes it’s a Youtube-like  ecosystem within Instagram; yet another feature I couldn't care less about much like the Snapchat-copying ‘Stories’. 

Whatever happened to the simple app of yesteryear where the only thing on the feed were squared photographs with filters applied? Instagram have morphed into a photo-centric version of Facebook, replete with ads and algorithms (rest in peace, chronological feed). I guess it makes sense: the founders made it out like bandits after selling Instagram for over a billion dollars so naturally Facebook is heavily incentivized to monetize the heck out of the app to recoup the investment. 

So now we’ve even got people launching a car magazine using Instagram as the main platform. The app isn’t purely about photographs anymore, and that is very sad. The more media appendages they add the more I don’t want to go back. Complexity killed the cat. 

Google preparing their annual week-long takeover of Moscone Center. 

Thoughts on Motor Trend going subscription model

One of my favorite car-related Youtube channels was Motor Trend. I say was because about a month ago Motor Trend took its amazing content and put it entirely behind a pay-wall on a dedicated website. I can still watch videos for free, but not without numerous ads littered throughout. Suffice it to say I did not follow Motor Trend’s exodus from Youtube. The videos are wonderful and entertaining (who doesn’t love Roadkill?), but the friction of having to go to another site is difficult to overcome. 

And I can’t be the only person. 

Indeed Youtube’s monetization model can’t possibly be sustainable for Motor Trend’s surely armada of personnel producing its videos. Supposedly the payout per one play of a video on Youtube is lower than the already absurd 0.007% of one cent per-stream earning to the artist on Spotify. Difficult for Motor Trend to feed its crew when 1 million views returns a scant $4,000 dollars. Only the Doug DeMuros of the world - one man operation with super low production value and cost - can make a decent living within than framework. 

So I understand completely why Motor Trend moved to a proprietary subscription platform. As an artist myself I appreciate the fundamental of creators getting paid for their output. 

However, Youtube is such a juggernaut in providing potential eyeballs. I bet Motor Trend’s pure viewership count have dropped significantly once it went off the platform, due partly to people’s unwillingness to pay for a monthly subscription, and due partly to viewers like me who can’t be bothered to leave Youtube. I don't wish ill towards the team: I hope Motor Trend has got enough subscribers to sustain them for a long long time. 

Few years ago another car Youtube channel I also favored called 'Drive' did the same as Motor Trend and put its content behind a subscription. The number of paying customers was more than enough to keep the lights on, but the raw view count on the videos decreased so dramatically that car manufacturers became reluctant to lend them cars to test - the kiss-of-death for an automotive channel focused on new cars. Needless to say Drive did not survive its prosperity. 

A historic and renowned publication like Motor Trend wouldn't have that problem, right? 

The one man mowing band.