Blog

Short blog posts, journal entries, and random thoughts. Topics include a mix of personal and the world at large.

Bangkok, part 8

If you’re a fan of Korean and Japanese cuisine, but you find yourself in Bangkok, Thailand: you’re in luck! For whatever reason, there’s a ton of Korean and Japanese restaurants there. So if your home country is in closer proximity to Thailand than either Korea and Japan, I reckon going to Bangkok for you is a good enough substitute - food wise. It’s probably cheaper, too (in the non wagyu category).

One of my evenings in Bangkok I was in the Thonglor district. A hip and trendy area for you night life party enthusiasts. As I was walking on the main thoroughfare towards the bar where my friend is having his post-wedding party, I noticed an endless parade of Japanese restaurants. There was at least one on every block. I adore sushi (raw fish on a thing of rice) as much as the next person, but this many Japanese restaurants in such a tiny area seems highly excessive for a place that isn’t Japan.

Good news for people like me, though. I’m not all that enamored with Thai food, so having other Asian options so readily available is a plus. Every morning in Bangkok I ate two 7-Eleven onigiris to start my day. You may think that’s crazy: going all the way to Thailand just to eat convenience store snacks, but I don’t think so. The 7-Elevens in the States do not sell onigiri (never mind the seedy and dangerous reputation). So whenever I am in Asia, I can’t get enough of those things.

Word on the street is that will be changing: American 7-Eleven is trying become more like the super awesome version they have in Japan. There’s a 7-Eleven less than a mile from where I live, so we shall see.

Bangkok, part 7

A negative about traveling solo is the inability to sample as much food as you would like. When traveling with others, you each get to pick a different item on the menu. Therefore you are able to taste a variety more food without wasting any. It is not feasible for me to order five things off a menu and eating only a portion of each. That is not how I was raised.

In the Chinese culture, we are taught to never ever waste food. Our parents and grandparents’ generation suffered through the disastrous Great Leap Forward and the subsequent Great Chinese Famine. Food scarcity is deeply embedded in our DNA. That is why Chinese people like to greet each other with: “Have you eaten?” The only time my father ate eggs when he was a child was on his birthday. Meanwhile, I am chowing down at least two eggs every single day. Hashtag protein.

Because of this upbringing, I did not sample as much variety as I would have liked in Bangkok. I buy only one menu item, I eat it entirely. The fridge back at the hotel is too filled with beverages they want to charge me money for to store any leftovers anyways.

It would be seriously remiss of you to go to Thailand and not eat the local tropical fruits. Fruits stands are everywhere. They’re cheap, buy a bag, get your daily fiber intake. As a lover of mango, I was practically in paradise. I particularly enjoyed eating mango sticky rice. For some reason, I never had it back in the States. It’s easily a top three dessert dish on my list now.

I just wish I ate more of it whilst in Bangkok. Traveling with others would have helped…

Bangkok, part 6

People who reckon that I went to Thailand for the food would be wrong. Of all the major Asian cuisines, I am probably least enthusiastic about Thai food. The opportunities just weren’t there. Besides, given the option, I’d pick Korean or Japanese food over Thai ten times out of ten.

Not to say Thai food isn’t great, of course. I like a good plate of pad thai as much as anybody. Fried rice placed inside of a half-sliced pineapple? I can’t ever hate fried rice. Tom yum though I am actually not a fan. I would happily drink Thai iced tea by the gallons if I didn’t care an ounce about my health.

But that’s about it as far as my experience with Thai cuisine. Therefore, my list of must-eat foods while I was in Bangkok was relatively short.

Pad thai is easy enough: they’re available practically everywhere. As a foreigner unaccustomed to the steamy Bangkok weather, I chickened out and went to an indoor sit-down restaurant with air-conditioning. I suppose the street stall pad thai is even more authentically delicious, but I didn’t want to eat a plate of hot food in the searing humidity. Verdict: it’s not overly better than what’s available in the States. Unlikes eating sushi in Japan, pad thai has not been ruined for me.

The two food items I most want to eat was banana roti and watermelon smoothie. This stems from watching lots of Korean-language variety shows. Whenever those shows travel to Bangkok, roti and watermelon smoothie make frequent appearances. Both can be found at any mall food court or night market. Roti is essentially crepe. Sliced banana is one of the many fillings you can choose. After finally tasting one, I can say it is indeed fantastic.

Acceptable substitute

One of my favorite fishes to eat is raw salmon. (Grilled on a hibachi is also acceptable.) Unfortunately, I haven’t the money nor the time to drive to a Japanese supermarket to buy fresh, “sushi grade” salmon. Therefore, the only time I actually eat salmon sashimi is when I’m at a sushi restaurant, or a poke restaurant. Shame.

I was over at a friend’s house, and I noticed in his fridge a package of farm-raised salmon purchased from Costco. I remarked the fish looked good enough to eat raw - I wonder if we can. To the Reddit! First things first: apparently, “sushi grade” is a bit of a scam. There isn’t any governing USDA rule that qualifies a cut of fish fit to eat raw. It’s all marketing, though I suppose a supermarket better be damn sure it’s absolutely safe if the package claims sushi grade.

Anyways, according to Reddit: Costco farm-fresh salmon should be fine to seat sashimi-style. The fish is delivered frozen to Costco, and the workers thaw it for retail packaging. The frozen part is important because that’s the procedure that kills the bad stuff. If you still have some apprehension, the best practice is to freeze it yourself for seven days after purchase. That should effectively (99% with an asterisk like a Clorox bottle) kill anything that can potentially upset your stomach.

Armed with this newfound information, I bought a package of Costco salmon last week. I cut up the fillets into meal-sized servings (for me, which is about 3/4 a pound), then put it all into the freezer section. A week later - that would be yesterday - I thawed a piece, sliced it up, and prepared the soy sauce for dipping. Verdict: it’s very decent, no worse than the cubed salmon served at poke places.

For a fraction of the cost of the truly fresh stuff from a Japanese supermarket, I can totally get used to buy Costco salmon for a long time to come. Proteins and omega−3 fatty acids, baby.

You love to see it

Word on the street is that McDonald’s is finally feeling the heat from consumers for charging high menu prices. I am very happy to see that I am not the only one around here who is immensely price elastic when it comes to outside food. Ever since a simple meal at the local McDonald’s crossed over the rubicon of $10, I’ve been largely abstaining from the Golden Arches. The only time I go now is during free fries Fridays on the McDonald’s app - spend $1, get medium fries for free. I buy a soda.

I am also very happy to see the supply-demand economic see-saw is alive and well. Capitalism and the free market is not dead! Restaurants can’t keep hiking the prices forever. Though honestly I am a bit surprised at how quickly consumers have pulled back on spending vis-a-vis high menu prices. It’s way too easy to put things on a credit card, isn’t it? What’s $20 here and there when it’s the future you that have to pay for it. I’ve certainly been young, dumb, and friviolous with spending before.

If cost of goods sold remains high into the foreseeable future, I don’t see how much McDonald’s can reduce its prices. Especially here in California, where the government saw fit to implement a $20 per hour minimum wage for fast food workers. Forcing a salary floor is a hugely anti-free market move, an undue burden on the entrepreneur. California McDonald’s franchisees will be stuck between rock and a hard place: corporate rolls out new value menus, but their high labor cost leaves a very thin operating margin.

The way I see it, I don’t see outside food getting less expensive - back to pre-pandemic times - again. I’m going to be like my friend who lives in Switzerland. Eating out over there is tremendously expensive, so she mostly doesn’t. That’s going to me. We’ve got food at home, baby!

Not in this economy

I read this article about the owner of a local Mexican restaurant justifying why the price of their burrito has doubled in price (from $13 to $22) in a few years. The reasons for inflation is universal: material cost and labor costs have increased dramatically. I can appreciate this owner isn’t price gouging for the sake of price gouging. This isn’t like McDonalds: record profits after raising menu prices (read: pure greed).

What restaurant owners need to appreciate in return is that higher menu pricing is going to deter some customers from patronage. (Price elasticity: I learned this in business school.) I am amongst that group of eaters. I have great mental difficulty in paying $22 for a burrito, no matter how deliciously crafted it is, and no matter how logically sound the price came to be. (Especially not when Chipotle exists.) I guess my cost anchor for restaurant food is still in the pre-pandemic era.

Some prices just don’t make any sense to me. $9 for a small bag of popcorn chicken at Quickly is simply absurd. Before the pandemic it used to cost $5. I’ve yet to buy an order at the new price. Quickly has lost me as a customer, perhaps forever if its menu prices don’t go back down. Not to say the company should be sad about it. I see plenty of students on campus willing to pay the $9 for popcorn chicken, and $6 for a milk-tea drink.

You know those hot dog carts that pop up on sidewalks near big events? I recently found out a hot dog there is $10! Think it over: a vendor that doesn’t pay for any rent or permit still needs to charge such high prices to make money. That’s a no buy from me. Not when a hot dog and drink is (a heavily subsidized) $1.50 at Costco.

I’m just hugely price-sensitive when it comes to outside food, that’s all. Restauranteurs can only raise prices so much before it deters enough people like me for it to be a negative. Maybe $22 for a burrito is not that juncture - perhaps $30? If I’m paying that much for a burrito, it had better be the best damn burrito on planet earth.

Would you like some fries?

Is anyone eating at McDonald’s these days? Prices there have become absurd. A cursory check on the McDonald’s app shows (for San Francisco, California) that you cannot get a meal - a sandwich, a drink, and fries - for less than $13. For the same kind of money, I rather go to In-N-Out for a much fresher burger. The last time I actually ate at McDonald’s was when they were giving out free fries.

Inflation is inflation, right? Cost of goods sold has gone up, and so has cost of labor. Here in California the minimum wage for fast food workers is scheduled to go up to $20-per-hour in a few months. McDonalds (and other restaurants) have already signaled they are going to raise menu prices in response. When a meal is already at least $13, who the heck is willing to pay even more?

It’s basic economics: you can only raise the prices so much before customer demand goes down. I understand McDonald’s want to protect their margins, but it can only go so far. I have to think we’re already at that critical juncture of price vis a vis demand. If my middle-class income is cutting back on McDonalds due to cost, people making less are certainly doing the same.

The high prices won’t change until these fast food places feel the squeeze of less demand. It looks like it still hasn’t happened yet, despite my not so herculean efforts. Revenue and net-income for McDonalds beat expectations due to menu price increases. This is just pure greed, hiding behind the facade of inflation.